I've never been one for doing just one thing.

Merve Goulding • Karakedi
Systems Designer | Brainstormer | Creative Generalist

Hi, I'm Merve Goulding.I design custom Notion systems for solo professionals at Flow Dept..I'm also one of the co-founders of Solo Boss, running talks and workshops for solo founders who want to build a business around their lives.My work has taken many forms over the years. Karakedi brings together a selection I’m proud to put my name to. Scroll down to browse my work.

Selected Work

BAS Cycling Jersey

BAS Construction Partnership

Designed a cycling jersey for the BAS (British Antarctic Survey) Construction Partnership Cycle Challenge, a charity event to raise funds for Owl Bikes.

Illustration + Design

I Love Bubbles

Haydar Kendikendine

Directed and edited the music video for the instrumental song, "I Love Bubbles". Written and performed by Haydar Kendikendine.

Directing + Editing

Slava UA Website

Slava UA

Designed the website for the Ukrainian charity, Slava UA, in collaboration with Bjarne Oldrup and Mike Luskavets.

UI Design + Front-End Dev.

Yagmur Duasi

Selim Saracoglu

Edited the music video for the song "Yagmur Duasi" by Selim Saracoglu. The video was directed by Ozgur Biber.

Video Editing

No Damn Good Labels

Neil Goulding

Branding and graphic design for my dad's homemade wine and jam brand, No Damn Good, which he only shares with friends and family.

Branding + Design

May Fall

Personal Project

Barely moving images on death. Dedicated to the man who died in his beloved paradise. (Mount Kaz)

Directing + Editing

Notion consultancy has dominated my schedule since 2023, but I continue to accept occasional design, photography, and video projects to keep the creative spark alive.

Selected Articles

Performance is not optional.

How I've come to think about reputation as a solo professional...

Branding + Marketing

When your brain becomes the operating system...

How much of your business is stored in your head?

Systems

What’s your standard?

Standards allow us to be more efficient in communication, production, and trade, and help us get on the same page — sometimes, literally.

Systems

Your business shouldn't need you every day.

What my slow-summer prep taught me about building a business I can step away from.

Marketing + Time Management

A world of newsletters

Everyone says you need one. But do you?

Marketing

Plan your week like a boss

The best time to decide what you'll do on Tuesday is not Tuesday. Here's how planning your week in advance changes everything.

Time Management

Designing your client ecosystem

The components you need in your client ecosystem to deliver a consistent, professional experience to your clients, while saving time…

Systems

Building time awareness as a solo professional

How time tracking can help you become more efficient as a solo professional

Time Management

You can find more from me on Substack and LinkedIn.

Contact

All rights reserved. Merve Goulding. 2014-2026